Meridian

Rebranding of ONA to Meridian: an impact-driven communications agency dedicated to promoting ocean conservation.

BRANDING / VISUAL IDENTITY / SOCIAL MEDIA

Plan de travail 1
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Meridian's logotype features a meridian spanning across a globe, beginning as a blurred line on the left and gradually becoming sharp and clear on the right.

This visual transition symbolizes the company's mission to bring clarity to communication. The shift from blur to sharpness represents the customer’s journey—transforming their communication from unclear or confusing to precise and effective.

Plan de travail 1 copie
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For this rebranding, a new logo was created, a new color palette established, and new fonts selected for the brand. Additionally, graphic elements were designed to complement the new identity, a photography style was defined, and examples of the brand in use were provided to guide its future development.

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